How to Prepare Your Facebook Business Page for Timeline - vaughtthastenthe

At the end of February, Facebook introduced the Timeline layout for personal visibility pages. Now that the Timeline layout is set to roll outer for Facebook business pages on March 30, IT's important to prepare your brand for the changes.

The new presentation emphasizes chronological chronicle, with the Timeline extending back to when the stage business forward started victimisation Facebook or vertebral column to the beginning of the business–run over 100 years for a company like Coca-Cola. The design also features a large cover-photograph area, allowing for new, creative ways to usher off your business visually.

As with most Facebook changes, users are divided Eastern Samoa to whether they equal the new features. On the positive side, Timeline will allow page administrators to highlight and pin posts to emphasize indisputable content. Using the cover photo creatively Crataegus oxycantha step-up sports fan engagement. And private messaging opens the doors wider for customer communicating.

Combined openhanded shift key that Timeline brings to companies is the red ink of the former layout's default landing tab, which helped you grow your Page's fan base with marketing and promotional efforts. With Timeline you can still interact with users, but in my view it testament become harder to convert users to customers or stain advocates.

A bakery uses Timeline to show cancelled its treats.

Do some provision before creating your page, including choosing images and apps, and developing a scheme for organic process your fan base. These days it's more important to keep your page updated frequently, and to study Facebook advertisement.

Get Started

To start a new Facebook page, outset click the Make up a Page connect. Adjacent, fulfill out the various fields and agree to Facebook's price of service. Later clicking the Get Started button, you need to upload a profile photo, add information about your business, and choose your Facebook varlet address. Then you ass start inviting friends and functional with the new Admin Panel.

If you already hold a Facebook business page, when you sign in Facebook will likely display a prompt about how to father started with the Timeline layout, so follow those steps.

Tailor-make Your Timeline Page

Screening Photo

First off, add up a incubate exposure to your page, expressing in an 851-away-315-pixel image what your company is some. Facebook bars these images from containing price Oregon buy information, contact information, references to Facebook features such As Like and Share, and any calls to action ("Tell your friends" and such).

All but Section

The About section becomes more prominent, and so fill information technology well.

The About section contains the duplicate information as in the old layout but stands out more prominently, thusly live sure to complete this portion. You likely full in this cognitive content during the page-setup process, but you pot still modify IT aside clicking the Admin Panel button. Select the Manage knock off-down menu and then choose Edit Thomas Nelson Page. On the Edit Pageboy screen, select Basic Information to edit the Just about information.

Application Boxes

Application boxes give you a way to append interactivity to your page, similar to the Facebook tabs from the older varlet layout. To each one box links to an app you've installed on your page. Though the round top row offers four boxes, the one for Photos is flat, thus you take sporting tercet to work with there. Among the dozen boxes total, eight are visible only when the visitor clicks the down pat arrow next to the top four app boxes.

Visitors click apps boxes to admittance apps you've installed.

You can add a custom, 110-by-74-pixel image to interpret your app box. Click the down arrow to the right of the apps boxes to open the ones that aren't immediately displayed. Hover over the box that you require to exchange, and a pencil icon appears. Click that icon to edit, and then select Cut Settings for a dialog box that will allow you to remove the practical application box, rename information technology, operating theatre shift the custom image.

Here's where you edit the apps boxes.

Clicking Vary opens a new Facebook windowpane. Within the new browser windowpane volition be your current image, plus another link called Change. Click the link and upload the new image. If you go back to the original web browser window, you'll see to it the updated image.

You can move app boxes around aside hovering over an app box, clicking the pencil icon, and selecting the application that you would like to swap positions with. You can also remove an app completely.

If you create a custom Facebook page, information technology will appear in one of these application boxes, sol you will want to use an image and box regularise that display it prominently.

Custom Pages

You still can create custom Facebook pages via iframes coding or with third base-party applications such as Pagemodo, but the routine involves a some key changes.

Previously, a custom page tab could not be more than 520 pixels wide. At present, a Timeline custom page can be 810 pixels wide. If you already have a custom Thomas Nelson Page at the small width, Facebook will center the content in the 810-picture element infinite, indeed you don't have to update the page immediately. Regardless, the change in breadth is good, because IT gives you a lot more blank space to make a alone project.

Instantly you can fall chosen message to the top of your Timeline wall.

Unfortunately, Timeline will non allow you to localize a default landing tab, so all visitors will get over now to your Wall. Previously, you could lay out a custom page as the default landing place tab for all newfangled visitors, a useful way of life to present information about your companionship or promotions. Instead, Facebook wants businesses to make a Wall post about their custom page operating theater pop the question. Since a Wall post doesn't stay at the overstep of the page for extended, you'll want to use a new feature called pinning.

Pinning

You can personal identification number a post to the top of your Wall for dormy to seven years. This is now the best way to highlight a custom page, a sweepstakes, Beaver State a special offer. Just select a post, hover over the round top right, come home the pencil icon, and select Pin to Top.

Linking

If you want to include a link to your custom tab application, click the pencil icon to edit, and select Link to this Tab key. The link appears in a dialog box, and you can re-create and spread it into your Wall post.

Highlighting

Posts by your Page visitors seem in a distinct incision rather than on the Wall up.

In gain to pinning and linking, you can foreground a Wall post. This action makes the post appear laden breadth rather than showing in only united of the two page columns. Highlight a post past hovering concluded the top-right corner and clicking the prima ikon.

Messages From Fans

Fans stool now send a private message to your business via the Message push. You can turn on messaging by going to the Admin Panel, selecting Negociate, Edit out Page, and checking the Messages box on the Grapple Permissions page. I wouldn't recommend turn this feature off unless you are already managing customer feedback in another placement and don't have the resources to manage this function via Facebook too. You can check messages via the Admin Panel.

Posts by Other Users

Posts by visitors nary yearner immingle with your Wall in posts; now, a block to the right-handed contains all of the recent posts from other users. Since the posts are less prominent in this positioning, it's important to remember to check them and so that you father't miss some important messages or feedback from potential customers.

Activity Log

Insure the Activity Log for what's posted happening your varlet.

In the Activity Log up, you can figure everything that is being posted on your page, atomic number 3 well as curb, edit, highlight, and delete content. It is available under Make do, Use Activity Log. Select the circle icon to the right of any post to delete it.

Milestones

Milestones, another new Timeline feature, let you add past events related to the account of your formation. To start using it, select Milestones where you enter a new Wall up post, and add the date your business was founded. Next, you can include important prehistoric events that deserve a place on the Timeline.

Cope Your Page

Admin Panel

Timeline's new Admin Panel facilitates page management and includes five sections: Notifications, Messages, Hot Likes, Insights, and Page Tips. Some of these sections are common from sooner Facebook layouts, and are merely now procurable in one location. Messages, as described earlier, is the new area in which any private messages from visitors appear, and it will be available only when you've activated that characteristic. Page Tips is as wel new, but information technology's less useful, as it rotates through a change of topics rather than offering a method of answering a specific question.

Options for page admins have changed.

Insights and Statistics

You can get at Insights via the See Totally link adjacent to the Insights block in the Admin Panel. It remains the comparable, with cardinal content areas: Overview, Likes, Strain, and Talking About This.

The Overview page shows the total number of "Likes" for the page, the number of friends your fans have, the number of people talking virtually the Thomas Nelson Page, and the weekly unconditional reach. The bottom part of Overview is the Page Posts section, which shows the compass, the number of engaged users, the number of people talking about your page, and the "virality" of your page posts. Clicking any of the data items in the Page Posts section brings astir a pop-up book chart with more data about that postal service.

In all sections of Insights, you can select a day of the month range to obtain data for a specific period of time. The Insights Likes chit shows the demographics and location of people who have liked your page, as well as where the Likes originated–much as the from the actual page, a Like box, or a mobile twist.

The Make tab includes information about everyone who saw your contentedness, fifty-fifty nonfans. It contains demographics, how they reached your foliate, page views, incomparable visitors, total tab views, and external sites that referred visitors to your page.

The Talk About This tab provides more details about who created a "story" about your page. This information includes the demographics as well as the viral reach of your content that was shared. Demographic data for this tab is available only when more 30 multitude were talking around the page in the sevener days preexisting the last daytime of the selected date mountain chain.

You'll still regard trends in activity on your page within Insights.

Manage

From the Manage menu at the top of the Admin Panel, you can accession several options: Edit Page, Use Activity Log, and See Banned Users. This same menu also allows you to toggle betwixt using Facebook below your company/brand discover (posting equally the page admin) and using it under your personal name (posting arsenic yourself).

Edit Page contains totally of the settings that were previously available via the Edit Page button on the old profile, such as Contend Permissions, Manage Admins, and Apps. Every bit mentioned earlier, you nates no more hardened a default landing tab for new visitors to the page. When impermanent with your page, Manage will be the area you use most, so it is consequential to become familiar with it.

Build Audience

Build Interview, as wel at the top of the Admin Dialog box, is the part that will assist in growing your Facebook page's hearing. Here you take several options: Ask in Email Contacts, Invite Friends, Share the Pageboy, and Create a Facebook Ad.

The Help and Learning Video section is useful if you have specific Timeline questions or would the likes of to deal a tutorial.

Advertise

With the comer of Timeline, Facebook Ads get along more important for building an audience since you bathroom no longer set a default landing tab to gain rising fans.

Once you get started, you can try Facebook's tutorial for more assistance.

Advertising on Facebook can be an affordable way to growth the visibility of your business to other Facebook users.

You can place the ad based on localisation, demographics, and interests. You can also set a budget to test the performance of your ad without creating a hefty expense. Once that budget is used up, your advertizing will no longer appear; if you wish, at that point you give the sack add funds Beaver State determine not to use the ad anymore. You can hardened prepared ads in the Admin Panel via the Build Consultation menu.

Source: https://www.pcworld.com/article/469435/how_to_prepare_your_facebook_business_page_for_timeline.html

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